Leading Dallas Home Services Company Becomes an Official Sponsor of Southern Methodist University Athletics

Willard Cooling, Heating, Plumbing, & Electrical, home to Dallas’ trusted HVAC, plumbing, and electrical experts, recently announced its sponsorship of SMU Athletics. The multi-year sponsorship agreement was reached through athletic media rights holder Mustang Sports Properties, the locally based team of LEARFIELD – the media and technology company powering college athletics.

Willard Cooling, Heating, Plumbing, & Electrical is a proud family-owned business that has served the Dallas–Fort Worth area for over 15 years. We’re committed to providing comfort solutions for local families through our trusted service expertise.

We pursued a sponsorship with SMU as part of our ongoing commitment to align with respected organizations in the community, and as a show of support for the sports teams Dallas knows and loves.

“Willard Cooling, Heating, Plumbing, & Electrical is proud to be a sponsor of the Mustangs,” said Cliff Walker, assistant regional manager of Willard Cooling, Heating, Plumbing, & Electrical.

“Sports teams unite and inspire our community, and we look forward to contributing to a team whose core values of service, passion and innovation perfectly align with the Willard brand. We are excited to connect with fans on game days and cheer on the Mustangs alongside our neighbors.”

Throughout the season, fans can expect to see Willard-branded signage at football, basketball and soccer games, and an on-site branded booth at home football tailgates. In the spirit of our top-notch HVAC services that keep homes comfortable all year, fans can enjoy branded handheld fans that will be given out throughout the season.  

“We are thrilled to welcome Willard Cooling, Heating, Plumbing, & Electrical to the SMU family,” said Kevin Farlow, Mustang Sports Properties general manager. “Willard is an outstanding local business, and we are excited to be partnering with a company that is focused on making a positive impact throughout the Dallas community.”

Contact us to learn more about Willard Cooling, Heating, Plumbing, & Electrical’s expertise and offerings. Learn more about SMU Athletics and see the team’s upcoming game schedule here.

About Willard Cooling, Heating, Plumbing, & Electrical

Willard Cooling, Heating, Plumbing, & Electrical proudly serves the Dallas–Fort Worth metroplex with a complete array of HVAC, plumbing, and electrical services.

Our family-owned business is committed to complete customer satisfaction, and our goal is to keep your home comfortable, safe, and energy-efficient all year. We have been BBB-accredited for over 10 years with an A+ rating.

About SMU

It’s a new era of Athletics at SMU. In the classroom and on the field, SMU is driving excellence and growth to be among the best athletics programs in the country.

We’re bringing the highest level of collegiate competition to Dallas, which was recently named the number one city for sports business by the Sports Business Journal, and building on our recent success, with all 17 programs reaching the postseason and 15 programs winning conference championships since 2013.

SMU is the only NCAA FBS program in Dallas and has claimed nine overall national championships, almost 200 team conference championships, over 100 individual national championships, more than 150 NCAA top-10 finishes, nearly 2,000 All-American honors, and over 150 Olympic appearances.

Since 2013, SMU has invested over $250 million to develop and enhance championship-caliber facilities.

About LEARFIELD

LEARFIELD is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, LEARFIELD owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties.

With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD’s presence in college sports and live events delivers influence and maximizes reach to target audiences.

With solutions for a 365-day, 24/7 fan experience, LEARFIELD enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms.

Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.